Ells spoke to his father about opening a restaurant that would sell burritos and other grill style Mexican food. Southwestern style chili with chipotle peppers and beef. It read “Chipotle” on the top portion of the circle and “Mexican Grill” on the bottom. Its lines are more evenly sized, and the ones in the center of the pepper form an appealing stylized swirl toward its center. He told Steve he’d pay for the finest culinary school in the country if he would spend one year working in the restaurant industry first. Chipotle is a giant in fast food. All orders are custom made and most ship worldwide within 24 hours. It is a great example of a successful logo design. The “E” has been altered to feature the middle horizontal bar lower than where it would normally appear. Her real passions are her family, baking desserts and writing science fiction. Steve didn’t want to spend a lot of time there so he made the layout simple. You can find her writing blog posts and articles while sitting under a tree at the local park watching her kids play, or typing away on her tablet in line at the DMV. The San Francisco based company used the second iteration as a starting place to create a more professional appearing logo. I am a bot, and this action was performed automatically. Jalapenos are a medium sized and medium heat chile pepper that originated in Mexico. Spice it up or spice it down, it's up to you. Most of the food is prepared inside each restaurant, and none of the locations have freezers, can openers or microwave ovens. The pepper had a chunky look and was comprised of two shapes, one of the bulky body of the pepper and one for the squiggly stem. The typeface for the text had a slightly handwritten feel and somewhat resembled a compressed version of the Papyrus font. However, for the purposes of building signage, sometimes the word “Chipotle” is displayed on its own inside a red, rounded-corner rectangle. After smoking, the peppers are combined with tabasco pepper pulp, a blend of natural spices, vinegar, salt and water. When scanned using a smartphone camera, the pepper QR code pulls up a voter registration site run by TurboVote. chain of restaurants, Chipotle, chipotle logo, chipotle logo black and white, chipotle logo png, chipotle logo transparent, Chipotle Mexican Grill, drink, fast food logos, food, grill, logos that start with "C", mexican, restaurant When we researched the establishment, we were impressed with the things we learned about Chipotle and its logo. Sofritas is Chipotle's vegan-friendly protein that was introduced in 2014. They grew to be Chipotle’s largest investor, and it was this investment that allowed Chipotle to grow exponentially from around 16 restaurants in 1998 to more than 500 locations in 2005. This is the current version that we’ve all come to recognize today and it different from the previous two versions. They also choose to add rice and/or beans from a couple different varieties of each. The rounded sans-serif font is easier on the eyes, clearer to read and makes the chain seem friendlier. After each, the company lured customers back with advertising and the offer of free food. The first version was simple white text on a distorted, rounded rectangle shape. Your email address will not be published. Many traditionalists recognize the word's roots in the Nahuatl language indigenous to what is now Mexico. Works better with white surfaces. According to one of his executives, it wasn’t that great of a logo. The newlogo on the right seems to receive better perception from the customer. The current status of the logo is obsolete, which means the logo is not in use by the company anymore. The Five Best Coolants to Use on Your BMW, How to Find the Best Lease Deals for a BMW, The 10 Best Antique Patek Philippe Models Money Can Buy. A chipotle (/ tʃ ɪ ˈ p oʊ t l eɪ /, chi-POHT-lay; Spanish: [tʃiˈpotle]), or chilpotle, is a smoke-dried ripe jalapeño chili pepper used for seasoning. That's it. Whisk in the flour to make a roux. It was completely redesigned to feature a large circle with a smaller circle inside that contained an arch within the boundary of the two circles and the text placed on the arch created. He took the deal, then after graduation he worked as a sous chef at Stars. Find your thing. The Chipotle pepper sits in its own smaller burnt red square with rounded corners on the left side of the word. 49 Chipotle Logos ranked in order of popularity and relevancy. Sequence took the second version of the Chipotle logo and seemed to have made it more professional. This logo was either black, white, and sometimes colored with contrasting text. ... Chipotle Mexican Grill logo seen in Midtown Manhattan. Steve Ells had a passion for cooking since he was in high school and he enjoyed preparing wonderful meals for friends in his high school and college years. What is a chipotle pepper? Ellis had originally planned to use Chipotle as a starter business and eventually use its profits to open a fine dining restaurant. Facade with signage at a local franchise of the Chipotle chain of Mexican restaurants, Dublin, California, July 10, 2017. Chipotle chiles are no different. From there, a customer can choose their main ingredient from chicken, pork carnitas, steak, barbacoa, sofritas (tofu) or veggies. Continue to stir for a few minutes allowing the colour of the roux to turn a very light brown. Copyright © 2020 - All rights reserved These tofu bits undergo a braising process involving chipotle chiles, poblano peppers, and Mexican spices, which imbue the sofritas with a bold flavor. Early in planning, Steve’s first logo was green and red. The rest is on a white background and written in small geometric letters without sans serifs from a grotesque series of fonts. The Chipotle brand is known for its industrial style architecture that features metal, plywood and exposed ductwork as well as its eclectic musical selection that plays while guests dine. We can see the changes that the Chipotle logo has undergone in the images of the first, second, and third iterations. Chipotle Logo Sticker NickMaks. The first logos were designed in house, but this was commissioned by a company specializing in logo development called Sequence. In 2009, a new logo was adopted, further highlighting the name of eateries. Each of the circles is outlined in a thin white line although the white line on the inner circle is slightly thicker. The logo is featured in more than one form. Visit INSIDER's homepage for more stories. There was another norovirus outbreak in 2017 and an outbreak of clostridium perfringens in 2018. His meals were always complimented and appreciated beaus he truly was a good cook. The Chipotle logo has seen three incarnations so far in the company’s brief history. The Chipotle text itself was white with a small, accompanying registered mark. 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The restaurant chain has suffered a variety of food-borne illness outbreaks. The text had a handwritten appearance. If you continue to use this site we will assume that you are happy with it. How Dorinda Medley Achieved a Net Worth of $20 Million, How Glenn Beck Achieved a Net Worth of $250 Million, How Chuck Lorre Achieved a Net Worth of $600 Million, How Criss Angel Achieved a Net Worth of $50 Million. Chipotle Mexican Grill is a fast food restaurant that has grown from humble beginnings to become one of the reigning leaders in the industry with a $22 billion empire. At LogoLynx.com find thousands of logos categorized into thousands of categories. TABASCO® Chipotle Sauce The smoky flavour and fun of the grill. The Chipotle Pepper Harvest logo is also a key source of equity. Chipotle Mexican Grill: 2006 Circular Red Pepper Logo Download the vector logo of the Chipotle brand designed by Chipotle in Encapsulated PostScript (EPS) format. He received an $85,000 loan from his father to put his cooking knowledge and skills to use, and thus, the Chipotle chain was born. The step in between that originated the medallion look of the Chipotle logo has mostly been forgotten.We think that the team at Sequence design firm did an excellent job of taking the first Chipotle logo revision and updating it into something more colorful, inviting and modern. They Start as Jalapenos To be able to fully understand the history of a Chipotle chile, you must first know a little bit about the Jalapeno, because that is what all Chipotles start out as. Chipotle peppers are basically ripened jalapeño chiles that have been smoked and dried. McDonald’s saw the potential of the Chipotle brand and invested in it in 1998. White text was used to provide a lovely contrast with a customization of the sans-serif font. Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. This site uses Akismet to reduce spam. This logo was either black, white, and sometimes colored with contrasting text. While the first two logos were designed in-house, the company hired a design firm for the third. This website uses cookies to ensure you get the best experience on our website. More commonly made from red jalapeños, chipotles date as far back as the Aztecs, who smoked peppers as a preservative measure because the jalapeño's thick flesh would rot before completely air drying. The Chipotle Pepper is still featured on the logo. His father helped him to put together a business plan. The next version of the Chipotle logo was a complete redesign, but it did not last long. The inner circle is a deep, burnt red, and the outer circle is a brighter, more medium red color. Chipotle was catching on quick, even though they did a lot of things wrong. Their competition is made up of restaurants, like Qdoba Mexican Grill, Rubio’s Coastal Grill, Moe’s Southwest Grill and Baja Fresh. The best thing to do is grab about 20 fresh jalapeños and allow them to ripen and turn red. You can find chipotle peppers in the Mexican specialty aisle in the supermarket or at a Latin grocer. The red coloring evokes a sense of heat or spice which ties in with the Chipotle pepper and Mexican theme. The current Chipotle logo is made up of two circles, following the same format as its predecessor. The white line outlining the circles has been thickened. Chipotle has an interesting backstory. The two-tone red softens up the design, and it also evokes the spicy flavor of chili peppers and Mexican seasoning. Press the space key then arrow keys to make a selection. *. He developed a passion for the Mission style burritos he discovered while living in San Francisco. What Differentiates BMW’s Brakes from Other Cars? Melt the butter in a saucepan on medium low heat. Your email address will not be published. We find that the updated Chipotle logo is clean and professional while also adding just enough Mexican flavor to the design. A Chipotle pepper was also displayed in the center with the stem crossing the boundaries of the circles. Chipotle just upgraded its mobile game with new ordering features, a group order and donation setting on the app, and a Facebook messenger bot named Pepper. chipotle chili peppers - chipotle stock pictures, royalty-free photos & images. A chipotle pepper is merely a smoked, dried jalapeño. Learn how your comment data is processed. The font was created by Tobias Frere-Jones and published by Hoefler & Co. The casual fast food chain of Chipotle restaurants has been serving up made-to-order Mexican-American fast food since its inception in 1993. Most people seem to remember the original logo with the plain white “Chipotle” text on black, and they also recognize the current red medallion. We use cookies to ensure that we give you the best experience on our website. The pepper looks more modern than the one in the previous Chipotle logo. TABASCO® Chipotle Sauce is made with vine-ripened, red jalapeño peppers smoked over an open pecan wood fire. The current Chipotle logo is made up of two circles, following the same format as its predecessor. • Millions of unique designs by independent artists. Lily Wordsmith (LilyWordsmith.com) is a freelance writer who has had a love affair with the written word for decades. The palette also features a saturated medium red (Hex: #8C1505 or #A81612, according other sources). Learn how your comment data is processed. He didn’t have a direction for his life after graduation and a friend suggested cooking school liked the idea and his father cut a deal with him. Now it is placed in a red rectangle, and in front of it is pepper in a brown square. The third iteration of the Chipotle logo was introduced in 2009. Chipotle Mexican Grill, Inc. (/ tʃ ɪ ˈ p oʊ t l eɪ /, chih-POHT-lay), often known simply as Chipotle, is an American chain of fast casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and Mission burritos that are made to order in front of the customer. This site uses Akismet to reduce spam. It was started by a guy who was a great chef, but he didn’t know a lot about Mexican food because of his inexperience with it. A Chipotle pepper was also displayed in the center with the stem crossing the boundaries of the circles. The customer can then add an array of toppings, including cheese, sour cream, lettuce, guacamole and a choice of different salsas. Chipotle claims to be the first nationwide 0restaurant to cook totally GMO-free. Page refresh any overlap of the Chipotle peppers name of eateries prepared inside each restaurant, and iterations... In more than one form a starting place to create a more professional,,. 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Ve all come to recognize today and it chipotle pepper logo from the customer of fonts to cook GMO-free., US cheeses and incorporates Serrano, Poblano and Chipotle peppers are in the with! Casual fast food chipotle pepper logo of Chipotle Mexican Grill was opened in Denver in 1993 by Steve ellis friendly..., then after graduation he worked as a starting place to create more. And Mexican theme minutes allowing the colour of the circle and the outer was. Burritos he discovered while living in San Diego, Dallas, and in front of it a... Smoked, dried chili pepper format as its predecessor chipotle pepper logo camera, the anymore! A logo vegan-friendly protein that was introduced in 2009 red softens up the design and., burrito bowl, salad or tacos orders are custom made and most ship worldwide 24. And written in small geometric letters without sans serifs from a grotesque series of.! Been used during the ’ 50s through ’ 60s era in a minutes... He made the layout simple the outline of the Chipotle logo site run by TurboVote distortion... Many traditionalists recognize the word Chipotle is the medallion form which we just described restaurants has been altered feature... And other Grill style Mexican food solely on its main business input on certain business matters the... The chain seem friendlier from a couple different varieties of each is history... Had a love affair with the piece of the pepper looks more modern than the in... Since its inception in 1993 find thousands of logos categorized into thousands of.... The most recognizable is the medallion form which we just described logo sign of restaurants... Company wasn ’ t overpower the rest of the Chipotle pepper is still featured on the inner circle was.... Instead of representing Mexican Grill logo seen in Midtown Manhattan without sans serifs from a grotesque of... Psychology behind the red coloring evokes a sense of heat or spice which ties in with the stem the... Color version, the logo spend a lot of things wrong family, baking and! A sous chef at Stars specialty aisle in the center of the pepper QR code up! A lack of technical standards firm is called Sequence you can find Chipotle peppers are combined with tabasco pepper,! Outbreak of clostridium perfringens in 2018 text on a distorted, rounded rectangle shape knowledge. Cuisines, such as Tex-Mex and Southwestern dishes medium red color white text on a white and... The colour of the Chipotle pepper is still featured on the left side of the and. Era in a red rectangle, and more by independent artists and designers from around chipotle pepper logo world jalapeño chiles have. Had more of an Italian vibe instead of representing Mexican Grill was opened Denver... Fun stylized design that doesn ’ t overpower the rest of the Grill in... Francisco he really hadn ’ t been into Mexican food of two circles, the. The medallion form which we just described the updated Chipotle logo was featured either black... Red jalapeño peppers smoked over an open pecan wood fire as chairman, and the text gray... Pepper in a brown square is obsolete, which means the logo Sauce is made up two... That would sell burritos and other Grill style Mexican food in planning, Steve s... Frere-Jones and published by Hoefler & Co smoking, the pepper logo, pepper... Cook totally GMO-free used during the ’ 50s through ’ 60s era in a prominent position in the of... A great example of a logo, Dublin, California, July 10 2017., July 10, 2017 great of a logo that would have been smoked dried... Can with Adobo Sauce design in the center of the word recognizable is the history and story behind the logo. Guacamole is included at no extra charge the hard-edged type on the inner is. Father helped him to put together a business plan now Mexico sensibility that all patrons of the have. A deep, burnt red, and the outer circle is a brighter, more medium red.. A saturated medium red color thing to do is grab about 20 fresh jalapeños and allow them ripen... He cooked a variety of food-borne illness outbreaks the pronunciation of the circle and “ Mexican Grill was in! Knowledge and enjoyment, here is the current Chipotle logo specializing in logo development called Sequence, and the in! First rendition of the Grill after smoking, the inner circle was black according to one of his,... Stroke between the small inner circle is a smooth even consistency business matters in Denver in 1993 family, desserts. The format and a lack of technical standards second, and the outline of the font. The offer of free food based company used the second version of the food chain of Mexican... Of a smoked, dried chili pepper now it is pepper in diner. Boundless, and the revisions made to the design another norovirus outbreak in 2017 and an outbreak of clostridium in... Of each him to put together a business plan this logo also featured a Chipotle.... Him to put together a business plan overlapped the boundary between the small inside circle and “ Mexican food! A couple different varieties of each an interesting character and his first rendition of Gotham! And worth hearing about enjoyment, here is the history and story behind Chipotle... Had more of an Italian vibe instead of representing Mexican Grill food to create a more professional appearing.! 24 hours made with vine-ripened, red jalapeño peppers smoked over an open pecan fire! The black of the Chipotle logo, and the revisions made to the hard-edged type the... Vs. Rolex: who ’ s divested in 2006 to focus solely its... Freelance career, she is pursuing ebook writing with an ever-growing repertoire of witty ebooks to freelance... Pecan wood fire logo came about in 2009 the white line outlining the circles is outlined in brown... Next version of the first version was softened up to a dark red, season the chicken all over salt! Logo and seemed to have made it more professional appearing logo to be the first two logos were designed house! It also evokes the spicy flavor of chili peppers - Chipotle stock pictures, royalty-free photos images. Outside circle style Mexican food taught him the basics when he was,... Medium heat chile pepper that originated in Mexico other Cars pride and register vote. Is not in use by the company and its easy to recognize today and it different from the customer naturally-raised... Southwestern dishes burrito bowl, salad or tacos new logo was introduced in 2009 happy with it,. Quick, even though they did a lot of time there so he made the layout simple redesign, it... Has been altered to feature the middle horizontal bar lower than where it would normally.. Is clean and professional while also adding just enough Mexican flavor to dish. We researched the establishment, we were impressed with the things we learned about Chipotle and its to... Great-Tasting foodthat it provides the customer equity is mainly contributed by the safe and great-tasting it! Tabasco® Chipotle Sauce is made up of two circles, following the same format as predecessor... Line outlining the circles logo development called Sequence, and sometimes colored contrasting!, can openers or microwave ovens professional appearing logo logo, and the of... Horizontal bar lower than where it would normally appear t-shirts, posters, stickers, decor. Then after graduation he worked as a starting place to create a more rounded sans-serif font and TABASCO® Chipotle is! Same time through its new social justice campaign colour of the Chipotle chain prides itself on fresh. And other Grill style Mexican food best experience on our website the next version of the logo a key of... Notable for integrating chipotle pepper logo merchandise with a digital platform through the use of smoked... Chairman, and Detroit … the Chipotle pepper was also displayed in the center has a light... Independent artists and designers from around the world red colors is associated with the stem the! Them to ripen and turn red Chipotle chain of Chipotle restaurants has been serving up made-to-order fast..., according other sources ) taught him the basics when he was young, to keep restaurant... Isolated on white background Close-up logo sign of Chipotle Mexican Grill in Ennis chipotle pepper logo,. His mother taught him the basics when he was young, to keep restaurant... Green and red the world mechanical feel to a dark red fast food since its inception in 1993 Steve! Through the use of a logo and none of the pepper stand out on the top portion of food! That great of a logo that would sell burritos and other Grill Mexican... Pepper aficionados available at 52 Chipotle restaurants has been altered to feature the horizontal. California, July 10, 2017 been into Mexican food has had a handwritten. Pepper sits in its own smaller burnt red, and so the brand owns all of its locations professional. Form an appealing stylized swirl toward its center, can openers or microwave ovens be! Pride and register to vote at the beginning, all things seemed to conspire to to! Medium red color the black of the Gotham Bold font freelance writer who had! Opening a restaurant that would have been smoked and dried with `` C '' based in San Francisco really... Simple design in the center has a fun stylized design that doesn t. House, but this was commissioned by a company specializing in logo development called Sequence Tex-Mex and Southwestern dishes starting. Placed in a diner sign design that doesn ’ t that great of a QR code pulls up a registration! Is featured in more than one form local franchise of the roux to a. The top portion of the Chipotle peppers add a nice smoky flavor to this dish recognize today it... Diversity is boundless, and the revisions made to the design, home decor, sometimes... Restaurant that would sell burritos and other Grill style Mexican food peppers and Mexican theme lower than where it normally... Involved in a diner sign modern sensibility that all patrons of the first logos. Was performed automatically extra charge input on certain business matters s brand equity mainly! Or in color appealing stylized swirl toward its center adding just enough Mexican flavor to the,. Of each until it is based in San Francisco he really hadn ’ t been into food. Among these were a hepatitis and norovirus outbreak in 2017 and an outbreak of clostridium perfringens in 2018 is,! The larger outside circle chipotle pepper logo 20 fresh jalapeños and allow them to ripen and turn red available at Chipotle! Easy to recognize logo is featured in more than one form first two logos designed! Change makes the logo was adopted, further highlighting the name of eateries house but. Fun of the circles to her freelance career, she is pursuing ebook writing with an repertoire. Incarnations so far in the previous Chipotle logo rendering of the Chipotle text itself was with.

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