eCommerce in China: Cross-border vs domestic eCommerce January 10, 2019 A total of 803 million Chinese consumers, or 58 per cent of the Chinese population, makes day-to-day purchases via different eCommerce channels in China. In fact, it receives a separate segment. Besides, the Chinese simply love social media, and in fact, often trust their peers and influencers more than official brands and regular advertisements. As in the past, there were incidents where Chinese sellers sold counterfeit and even harmful products, foreign brands also stand for original and harmless quality. 100ec.cn. There are several cross border e commerce platforms in China. In, 100ec.cn. No matter which third-party e commerce site you choose for your brand, laying the foundations for product demand through forum seeding and other brand awareness tactics is key for generating early wins. This mini-program is then linked, and no longer an external shop. This is largely due to the ease of doing business in America – there is great logistics infrastructure and high demand for cross-border retailers with eCommerce market … To summarize, existing marketplace platforms as well as starting your own platform both have advantages and disadvantages. Learn more about how Statista can support your business. Short-video apps will continue to embrace e-commerce. The store visitors can do the quick and easy checkout via the “one-click-payment” function of WeChat Payment, as long as the shop owner implemented the WeChat gateway. From January 1, 2019, daigou merchants are obligated to register and pay taxes. However, there are some obstacles to overcome and opportunities when importing goods to China – from direct shipping to customs clearance in China and from the 2019 CBEC regulation to tax reductions. Stay up-to-date on unlocking the potential of the skyrocketing Chinese market by reading our blog. In China, CBEC holds a specific distinction where international companies can sell their products to Chinese customers at preferential duty rates and without a license to operate a business in the country. Most cross border trades are performed by companies from other Asian countries led by Japan and Korea, followed closely by the United States. By opening WeChat e commerce stores, leveraging interactive mini-programs, and driving leads from popular social media platforms, brands can focus on creating demand for their products through smart brand-building strategies. With the emergence of Chinese social media platforms, a perfect social e commerce system was created. The VAT, customs fees, and delivery fees to the customer are then passed on to the customer. This means you will additionally need an exceptional digital marketing strategy (niche, SEO keywords, etc.) New, Everything you need to know about the industry development, Find studies from all around the internet. Credit iResearch, Daxue consulting; 2017 Cross-Border E-Commerce Market Share The landscape is becoming more fragmented rather than just a two-horse race between Alibaba & Tencent in the Cross-Border sector. The cities included in the CBEC tax-rebate were expanded from 15 to 37 cities, including Beijing and Shanghai. The import and export trade is as old as mankind, but this year, the numbers are skyrocketing! Mobile E-commerce Is Still on the Rise. It’s hard to fathom, but China only recently surpassed the US in ecommerce sales in 2013 for the first time. Cross-border e-commerce (CBEC) – activities of purchasing or selling products via online shopping across national borders – is gaining momentum in China. China’s Internet population has passed a prominent milestone.According to China Internet Watch, as of December 2018, the total number of internet users in China has reached 829 million, which occupies 59.6% of the total population. It offers B2B transactions from China to the whole world. Kaola was originally founded by NetEase and purchased by Alibaba for 2 billion USD in 2019. JD Worldwide, part of JD.com. China’s e-commerce market is the largest in the world and already represents more than 40% of the total global e-commerce spending. Alibaba is one of the top wholesale websites in the world. Chinese customs have reportedly doubled down on their inspections of daigoumerchants at airports, and some have been imprisoned for tax eva… Cross border platforms allow you to sell your products in China without having to obtain a Chinese business license. In 2017, the total value of cross-border e- commerce transactions in China … According to a report by iResearch 4 platforms have a market share … Congratulations! But today, a new trend is on the horizon. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). During the 10th China Cross-border e commerce Conference & Exhibition and the 5th Global E-Retailing China Summit in November 2019, more than 500 delegates from over 20 countries discussed growth strategies, further market entries, the opportunities of AI, and more. Since the WeChat universe is expanding at lightning speed, it offers maximum customization to position your brand as the key to unlock the lifestyle that consumers aspire to adopt. This player also massively invests in high tech to realize drone delivery and delivery by autonomous trucks. In the past, China was a key player for sourcing goods and exporting them to the world. Your own WeChat store is also ideal to test new products due to the slim cost structure. Asyou can imagine, that’s a significant reduction in red tape. Sellers have to consider this when determining the final retail price, together with the marketing fee, management cost, and own profit margin. However, this is doable. Tenba Group is your trusted digital marketing agency in Cyprus, offering marketing advice for China and everything around digitalization in this booming market. You need a Single Account for unlimited access. According to market share, Kaola is the largest player in China’s cross-border e-commerce market (21,4% of the total market share). An estimated 42 percent of Chinese online shoppers have bought items from abroad, and cross-border sales take a 58 percent share of China’s e-commerce market. Connect your own mobile platform to the menu of an official WeChat account. Another non-CBEC platform by Alibaba is TaoBao. [Source: a screenshot of JD.com, “cross-border e-commerce website: JD”] Tmall Global is competitively expensive and getting your foot in the door comes with a certain risk, as Tmall may reject products that don’t fit their strategy, and you might even lose your deposit. With this, it is only a matter of time until collective buying arrives in Europe and America. It may take some effort to adapt it to the Chinese market, including hosting in China/Hong Kong, integrating Chinese social media, remove links to blocked sites, and integration of Chinese payment systems. This is one of Tenba Group’s specialties – converting from a WooCommerce shop to a mini-program. On the other hand, the marketing that you have to do on your own can be time- and cost-intense. Contact us, if you want to know more about China cross border e commerce (CBEC). Here are eight steps you can take today! and over 1 Mio. Market share of China's import cross-border e-commerce players 2011-2019 Preferred e-commerce type among different age groups in China Q2 2017 Share of the import e-commerce retail in China's e … Amazon.com is currently in the process of opening a pop-up store on Pinduoduo. Chinese Cross-Border E-commerce Overview. Platforms such as Suning, Kaola, Vipshop, Gome, Yihaodian, Dangdang, JMei, and others make up the remaining market share. Profit from additional features by authenticating your Admin account. This created the nickname “world’s factory”. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. This is when an external webshop is converted as a mini-program. The global Cross-Border E-commerce Platform market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of xx%% in the forecast period of 2020 to … You will find yourself with little initial investment, low platform cost with no deposit and commission. This feature is limited to our corporate solutions. While cross-border ecommerce is not a new trend in China… Top cross-border import e-commerce platforms in China in Q1 2018 May 31, 2018 By CIW Team The retail sales of China’s cross-border import e-commerce down by 21.9% to 82.1 billion yuan (US$12.86 billion) from Q4 2017. Kaola is under NetEase company.Originally specialized in email and gaming, NetEase took into account the important growth of e-commerce in China … With Tenba Group’s FREE consultation you can get to know us better and JD.com first specialized in electronics and today offers a wide variety of products on JD B2B (China – China) and JD Worldwide B2B (Worldwide – China). Pinduoduo, a new model of social media eCommerce firm that leverages group purchasing, has overtaken dozens of competitors in the past two years to become the third largest platform, with 5.7% market share. It focuses on selling high-quality “western” products to middle-class Chinese consumers. As a Premium user you get access to the detailed source references and background information about this statistic. Back in 2014, China exported goods with a total value of more than 2.3 trillion USD. And most importantly, you can sell anything you want from the CBEC list, without a platform regulating this for you. And as WeChat is becoming the do-it-all super platform, more and more businesses create WeChat stores. Since then, it has quickly widened the margin. Let’s look at the most popular product categories first. Are you curious about how to leverage this seemingly endless potential of the Chinese cross border business? It is ideal for businesses, which are new to the Chinese market to test their products and modify them to the taste of the Middle Kingdom. Combining both social media and online shopping, so-called social commerce, is the secret of success of the most popular border e commerce platforms in the Chinese market. Cross-border ecommerce is growing in popularity in China. Xiaohongshu, a social e-commerce platform where China internet users share … A paid subscription is required for full access. There are two channels through which businesses can sell their CBEC products as B2C. In this week’s blog article by Tenba Group, we will explain everything you need to know about CBEC in China, the main platforms, how they work, and the benefits for your business. Tmall Global, part of Tmall platform and owned by Alibaba Group, is leading the import cross-border e-commerce platform in China. The eCommerce space in China is dominated by domestic platforms, namely Alibaba’s Taobao and Tmall (55% market share) and JD.com (25% market share). Let’s get started! The most relevant ones are: Now, there are several platforms and millions of individuals, often one-man businesses, the so-called Daigou, who sell an abundance of imported retail brands in China. Please create an employee account to be able to mark statistics as favorites. Statista. Cross-border E-commerce Market Size And Forecast` Cross-border E-commerce Market was valued at USD XX Million in 2019 and is projected to reach USD XX Million by 2027, growing at a CAGR of XX % from 2020 to 2027.. We’ll share our industry insights and develop together Chinese marketing and ecommerce strategies for your business. Since August 2019, Tmall Global offers TOF (Tmall Overseas Fulfillment) – a consignment solution that allows brands to sell a small number of products on the Tmall Global platform. Since JD’s major stakeholder is Tencent (WeChat, QQ), the JD products are displayed on WeChat when searching for products. Amazon’s business in China is relatively small. The global cross border e-commerce market size is expected to register a significant CAGR during the forecast period 2020 to 2027. 26 The most popular international e-commerce … Copyright © 2020 Tenba Group | Privacy Policy | Legal Notice | FAQ, The 2020 Mautic Marketing Automation Review, 9 Baidu Optimization Tips with Baidu Tongji. June 3, 2020. Since 2019, these sellers need an official business license to sell their products. We can differentiate between: With its creation, the cross border trade aims at getting a better handle on the trade by unlicensed Daigous. At the same time, the Middle Kingdom imported goods with a value of 1.96 trillion USD. The list is led by Tmall Global and Kaola. Besides, WeChat advertising and its environment offer an abundance of options to boost your brand and products. Daigous also count as businesses with their individual enterprises. To fuel this engine of China’s … Here is the summary: Existing marketplace platforms come with high-volume existing traffic. Tmall Global remains in the top spot with a market share … Then you can access your favorite statistics via the star in the header. Update, Insights into the world's most important technology markets, Advertising & Media Outlook 3. Therefore, non-exclusive brands are advised to set aside a budget for marketing and brand building. The China cross border e-commerce market is expected to grow significantly. It mesmerizes users with live streaming, sponsored posts, and viral content. But we don’t want to keep the full list from you. Accessed December 08, 2020. https://www.statista.com/statistics/722956/china-export-cross-border-e-commerce-players-trading-volume-market-share/, 100ec.cn. In the menu of your WeChat account, you can add links to your shops – through an H5 app, a mini-program, or an external website. and highly competitive (often large brands with high a marketing budget). Directly accessible data for 170 industries from 50 countries to stand out from the crowd. There, you can custom-design your content, layout, and prices. In terms of logistics, Daigous and CBEC companies now import goods into a free trade zone (mostly Shanghai). But they are expensive (deposit, commissions, management fees, etc.) According to research intelligence firm Analysys International, it has a 6% share of the $56 billion cross-border ecommerce market—a pittance … On its own, China represents 54.7% of the global ecommerce market, a share nearly twice that of the next five countries combined. (June 3, 2020). From there, these are shipped to mainland China. Chinese CBEC reaches around 88.6 billion USD, Amazon.com is currently in the process of opening a pop-up store on Pinduoduo, B2C: Trade between a business (retailer or brand) and a consumer, B2B: Trade between two businesses, often brands or wholesalers, C2C: Trade between two individuals (non-formal business, e.g. But this is really an advantage: you can steer the costs, have more flexibility, and most importantly, you avoid the high 3rd party platform costs (deposit, commissions, etc.). Looking at setting up your own stand-alone marketplace with a shop function may give you the most flexibility and independence. Cross-bor… 2. But not only that. In the menu of the WeChat account, you can link to your shops, through. New, Figures and insights about the advertising and media world, Industry Outlook With 48%, 25-34-year-olds are the largest user segment. Number of online shoppers in China 2009-2020, Import cross-border B2C e-commerce platforms' market share in China Q3 2020, Transaction volume of China's cross-border e-commerce players 2011-2019. China is the world’s largest eCommerce market with over 50% of global eCommerce transactions coming from China. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Profit from additional features with an Employee Account. Please authenticate by going to "My account" → "Administration". Besides, you need to manage the logistics and payment gateway by yourself. They can be purchased via WeChat Pay. The scale of cross -border e- commerce has grown rapidly in recent years, following improvements in Internet infrastructure and the establishment of global logistics networks. In 2018, China’s online retail transactions reached $1.33 trillion and … If you want to save time, money and energy, consider hiring a Chinese digital marketing agency. Accelerate your business in China and unlock the potential of the booming e commerce sector today! Now, in 2020, the exports are more than 221 billion USD whereas the imports to China exceed 183 billion USD. The social media native Millennials and GenZ shoppers show loyalty to brands that help to reinforce the personal image they wish to project. For example, via dropshipping, Amazon FBA and so on. The Global Cross-border Ecommerce Market report provides a holistic evaluation of the market. "Market Share of Export Cross-border E-commerce Players in China from 2011 to 2019. As soon as this statistic is updated, you will immediately be notified via e-mail. They also said that they plan an annual growth of 30 percent in the next few years with more than 58 million consumers buying via cross-border e-commerce. Market share of export cross-border e-commerce players in China from 2011 to 2019 [Graph]. "Market share of export cross-border e-commerce players in China from 2011 to 2019." Top import cross-border e-commerce platforms in China include: 1. Pinduoduo is a popular channel for group-buying deals and a 2018 stock-hit, in which Tencent (WeChat, QQ) invested. The new-rich millennials in China are practically chasing exclusive luxury goods. Research Corridor new comprehensive study on cross border e-commerce market offers in-depth analysis on industry trends, market size, competitive analysis and market … Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook So, without further ado, here are the main players. This illustrates that Internet and Mobile technology has become an indispensable facet of Chinese people’s everyday life, pr… Of course, this super-platform deserves special mentioning! Although it is not yet well-known outside of China, it is one of the world’s fastest-growing retailers. Compared to Tmall, JD Worldwide is cheaper. Aliexpress is Alibaba’s non-CBEC and B2C platform, offering products from China to the whole world. Ensure that your products and services are on the, Whichever platform you use, provide your products and services in the. Figures from 2011 to 2013 were taken from the previous report. If you create and use your own platform to market your products in China, you will have full control and can create hybrid solutions. 63 new items categories were added to the positive list for CBEC purchases, including sparkling wine, beer, health care products, and fitness equipment. Alibaba’s Tmall is an impressive leader of successful online businesses: it is the 3rd most visited website worldwide! Payment on all of Alibaba’s platforms is Alipay. Besides, you have to take marketing into your own hands (social media, SEO, PR) to get traffic and sales in your shop. The list is led by Tmall Global and Kaola. Businesses in China and worldwide are waiting in line to get a piece of this cake. There are several cross border e commerce platforms in China. The most sought-after foreign products are: With the most internet users in the world, Chinese consumers naturally shop online for these products. But the benefits are worth it. The downside is that the platform fees are relatively high and there is a lot of competition. we are excited to hear about your project! Then you will be able to mark statistics as favourites and use personal statistics alerts. In China, as the top two B2C retailers, Tmall and JD have combined a market share of over 85% in China’s e-commerce market. It also lowers thecost of doing business in China. High-quality usually refers to imported goods, which add the luxury touch to an item. 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