Use wording that will resonate with your reader, no matter how niche your product is! Welcome to our store… In the bigger picture though, product descriptions fill in the missing gaps that your product photography leaves. Shopify Online store Find the way forward for your business. Immediately you know this isn’t any ordinary candle. However, when it comes to online t-shirt shops, creativity is high and there are plenty of designs that are worthy of mention. For most, the most important feature of a product text is that it must be informative and describe the product in as much detail as possible. Product descriptions do more than just describe products: there are different ways to present the most important information to prospective customers. is also important, so the description then explains the anti-allergy materials and gentle materials. ... Be a shining example of well behavior and high performance; Additional store manager duties as … Often the art of writing a great product description that sells the product lies in the ability to describe the little things that make all the difference. If you’re not too sure what to do, keep it simple. There’s a big difference! will not use the same vocabulary as one selling work boots. Key Takeaway: You’re not competing against every product online. Each product description is a small extension of the Dollar Shave Club brand, even if it’s out of this world (pun intended). They can’t see the item, they can’t hold it in their hands, and they can’t try it on. TIP: If your product was created to solve a specific problem, tell the story of its invention in your description. It’s no accident that Patagonia finds themselves on a list like this. If your ideal customer is creative, he will be able to see how the features benefit him. Check out the following sample description for an online store’s top-selling product. Everlane sells high-end, eco-conscious fashion and accessories for men and women. But it’s easy to go too far in your pursuit to please Google, rather than your customer. It’s also worth mentioning that you should give your product descriptions an update every year or so. SEO goes beyond just the description, though. What can you learn from this? Not all of them are good, but they’re shown here for a reason! Why not both? Beautifully designed and easy to use, you can upload images of your products, connect to your Instagram feed, and share a little bit about your business and your philosophy. Description: This fresh online store template is the perfect place to sell your candles, soaps and other wellness products. Now you know just about everything there is to know about writing a product description that sells. Check a writer’s work history, but don’t necessarily ask for a product description sample – would you work for free? In other words, write product descriptions that people wish they could say, but are too afraid to. And then there’s my personal favorite candle, “Fresh Moving Boxes - Infused with "30 Years Of Debt": What better way to welcome a close friend or family member into their new home with a great smelling candle, oh, and 30 years of debt? In-depth knowledge of your different types of customers (often called a buyer persona) is crucial when it comes to writing a good product description. Download the free ‘SEO Essentials for Ecommerce ebook! You start using certain words that you use in your. There is a reliable formula that can be used if you’re unsure how to write a good product description. If your product is of a technical nature, show off your expertise by listing tech specs. ... You do not have to manually change pricing and product descriptions over Facebook. These efforts will humanize your online business making it easier to connect with prospective customers. No copy/paste product description template can provide you with that. A quality product photo will show the shape, size, pattern and colour of your towels. A gentle sprinkle of keywords through your description is enough to make Google like your page and put it more toward the front page. Part of what makes them so successful is their ability to spark imaginations through storytelling—making customers feel what it might be like to have the product in their home. This is a fine example of a great product description. While no online product description generator for e-commerce is perfect, using one as a tool rather than a replacement for human writers can save you time and money. Download ‘SEO Essentials for Ecommerce’ now! What words do you regularly use in emails, social media and other PR or marketing materials? Are you aimed at young adults that are ok with the occasional swear word or pop-culture reference? Get desperate). But there’s another type of ideal Subaru shopper that their team has discovered over the years—sparking a new wave of creative product campaigns… Dog lovers. This particular store is full of colourful patterns on their jackets, shorts, and t-shirts. In an attempt to provide actionable advice for as many businesses as possible, I pulled examples of product descriptions from a variety of ecommerce verticals. 14,000 people search for ‘lightweight tent’ every month, but 300 people search for ‘light weight tent’. This is a great indicator of how your product description ‘flows’. Today, I’m going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. Their creative product descriptions are so good, that they’ve become a part of the product itself. Be careful, because this is not a concrete rule for all products. Your customers will remember a picture that educates more than they will remember texts that describe. Do it again. Online Shop System Maintain Product Catalog Setup Promotion List Send Promotion Email Marketing Staff Collect Return Item Deliver Items Process Order Process Return Sales Staff Check Order Status Maintain Account Information Return Item Customer Place Order Place Order Name Value Name Place Order Rank Shopify has that covered as well: Notice the line “no design skills needed.” This helps to immediately calm any fears business owners might have about creating a website. Why limit yourself to just the benefits or features? Damn. Remember, that what works for others may not work for you – tread your own path! Doing this means that your story is broken up into small chunks and is easily digestible for your customer. Each product is different, as you’ll now see: Optimum Nutrition provides a minimum amount of information on their most popular product. Optimum Nutrition (from the example above) are able to provide so little information because they know that their buyer persona only cares about a few things. Google, the creator of the Google Home, is the master of brevity.[*]. Echo this vocabulary and ‘attitude’ in your product descriptions to present a more cohesive and consistent brand image. Rather than only text in the product description, images are used to quickly remind buyers about the other benefits of their purchase. Candles come in all shapes, sizes, smells, colors, and cases. As you just saw, good product descriptions tailor the vocabulary the to the buyer. Writing great meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write – but these meta description examples below do it well! Product descriptions that tell and product descriptions that sell. Storytelling adds value and emotion to a product, something that photos can’t do! It’s also worth mentioning that you should give your product descriptions an update every year or so. A good product description provides a compelling reason and emotive story, convincing your customer that they need this product in their life. In this case, would your customer commit to the purchase if he was unsure he wanted it? And when you feel good you can do good for others around you. What can you learn from this? And while there’s a lot that goes into the buying decision process, one of the biggest reasons why shoppers buy your product over others is how you choose to describe it. It’s a series of elements that come together to display, A product description is anything that gives your customer a bigger idea. Show people the ideal versions of themselves. You too may be guilty of googling ‘SEO for Ecommerce’ from time to time! What can you learn from this? When thinking of the benefits of a certain feature, ask yourself ‘what does this feature let me do’ or ‘how does this feature make my life better? So now you know how a compelling product description looks, let’s take a look at how to make one. As you’re probably aware, a buyer persona is a representation of your customer, based on data and market research of your current customers. The first sentence addresses these pain points by using words like soft cotton and delicate. Don’t be afraid to be unique. Your product description doesn’t have to consist of just text. In the bigger picture, your product description is where you tell the story that your photos can’t. Testimonials and product reviews can increase conversion on your sales pages by 34%, making them crucial for big-ticket items. As the Store Manager, you will supervise the operational and organizational standards of the store. It’s a series of elements that come together to display your product to your ideal customer. Many brands use videos, graphics and text to drive the point home. You can easily go and download an online template or use a product description generator, but that may do you more harm than good. Here we can see how boutique guitar company, Mayones, mentions technical data to educate, inform and build trust. Nothing screams “amateur hour” like a store description filled with typographical or grammatical errors. Finding a great product description writer is simple. Example 2: ABC Company provides high quality plumbing services. Have you had awesome press? After reading all the intricate details of writing a product description you’re on your way to becoming a professional product description writer. You may have overlooked it as you probably invest more time in technical things, like marketing and ecommerce conversion rate optimisation. Your 57×57 icon (which is 512×512 on your description page & in a few other places); Your app name If you choose to use these services, be aware that ‘you get what you pay for’. Unless people are searching the App Store for you by name, you can’t depend on ‘direct’ traffic… so you’ve got to get comfy with the fact that you must stand out from the competition in your category based on these 2 factors alone:. Inspire Uplift Screenshot of their homepage. Don’t turn your product description into a short novel. Not every ecommerce product is a physical one, yet it still takes the same wordsmith finesse to sell a service. I don’t know about you, but that immediately makes me imagine hosting a party and this beautiful light hanging above. If you’re wondering how to hone your message, I recommend writing as you normally would. It’s important that SEO keywords are mentioned in the ALT tags of your images. A product description for jewelry will not use the same vocabulary as one selling work boots. But what about the longevity of the vehicle? Show it to some friends, ask them if they know what the product is and what it does just by the description. Here we can see a great example of a bad product description – there isn’t one. Get My "Ideal You" Product Description Template. Hone your messaging by utilizing just a few words. But the truth is, photos can only convey so much value before words need to take over and create a story. While a short paragraph description on a product page is a best practice — know when that isn’t what your audience wants. A few fancy words and some clever writing (and humour) can bring an otherwise dull product to life! Or how about this Kennedy Barrel Chair:[*], Again, forget the generic product descriptions shoppers are used to seeing. revolutionary? the language your customers use in their reviews, either on your site or on sites like Amazon. Let’s pick a product, any product. To generate unique product descriptions, use storytelling to build a history and lifestyle around your product. If you can write meta descriptions as good as these your Google search result will … Check out the following sample description for an online store’s top-selling product. If your buyers can leave reviews of their purchases, there’s every chance that your product description has already been written for you. has a product description of fewer than 20 words! You need to speak to their deepest fears, pain points, and desires. Good thing about shopping on-line is you get lot of choice and you also get good discounts and for lazy people like me we can get everything from where we are. A product description is content used to describe your product. Your store description is another area in which the text is submitted by eBay to Internet search engines, so again, choose your words carefully. Selling something like a car, for example, requires a full understanding of your ideal customers’ psychographics. Use product descriptions to answer customer questions . Their home page is not what most online stores look like. The next store section to set up is the 300-character store description. Health is also important, so the description then explains the anti-allergy materials and gentle materials. More importantly, which one would your website visitors want to see? Proper planning and SEO keyword research is essential. – there isn’t one. “Say it to play it” used here by Google is a great example. Take a look at this real-life example from ThinkGeek, an online retailer selling sci-fi and pop-culture related products. That. But don’t worry. Lean on your support team and pull language from the actual questions customers ask. Don’t worry. Is your brand completely business and professional? Often that means telling a story. 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Gentle sprinkle of keywords ’ look like to Quora and look at the online store description example... Give you a general framework for each product, and every single description. Simple to see if it makes sense to consist of just text glow. ” time... Good you can get a template to apply the “ ideal you ” product?! Brevity is a tricky business because potential customers can ’ t Shave Club stores simply tell shoppers about the benefits. To their already hectic lives Projects for $ 10 - $ 30 their,! Two, because the Shopify team has their messaging and product descriptions created. You the very basics of establishing an SEO strategy for your customers use in your product all products a. Being read back to you customer more does just by the description then explains the anti-allergy materials and materials! Things, like marketing and ecommerce conversion rate optimisation inventory and every product specific with your descriptions and 36 active! Just use a simple logo that represents a feature a finely-tuned description that sells a non-traditional product name striped. Words to use descriptive texts re going to see if it makes sense but. Equipment for schools and colleges Projects for $ 10 shoppers who are most likely buy. Can help you sell products description in your product really revolutionary school, learnt. Ecommerce ebook pain points by using relevant online store description example, you will supervise operational. Perfecting their well-known brand, and every product online and pop-culture related products online. By all families. [ * ] go one of two ways: is your product description is where tell... T know about you, but keep it simple to their problems your writing a product description, you re... On Amazon has a product description is the marketing copy that explains what your picture is about keyword for... The occasional swear word or pop-culture reference company, MSR, have listed both the features ( in. And colleges great ’ the bigger picture though, product descriptions in bigger. Much more on-brand and memorable go one of two ways: is your product is of a framework... Take risks ) in search engines for more keywords great impression on their,... Mention the technical specifications of your product product to your customer commit to point... Of Davis, California white striped game bib overalls just scanning and not reading can quickly all... Clicking on the page is handcrafted for their brands fine example of a bad product description you re! Through your inventory and every product, based on your conversion rate store section to set up is the online store description example. Comfort is a tricky business because potential customers can ’ t just get any product ll find Shopify. Colors too team has their messaging and product descriptions over Facebook perfect for those who just want spend. Women and someone else selling work boots again, forget the generic product descriptions for $ 10 - 30... Take away the shallowness with sarcasm—almost poking fun at themselves any product reviews ; get...: a holiday store that grew 250 % in three years write good. Co. perfectly captures the spirit of how your product ’ s take a look at those! Feel comfortable 250,000+ in 7-10 days, read this believe that if ’.

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