But the judge stopped short of ordering a television campaign because it had been a year since the misleading advertisements had run. [1] In 1989, Beecham and SmithKline Beckman merged to form SmithKline Beecham,[7] and in 2000, SmithKline Beecham and GlaxoWellcome merged to form GlaxoSmithKline (GSK). During the Second World War, other fruits rich in vitamin C, like oranges, became almost impossible to obtain in the United Kingdom, due to German submarine attacks on cargo ships. That's why Ribena has been enjoyed for generations. The girls were in Auckland District Court today when the charges were admitted. [15], By 2013, the brand had annual worldwide sales of about £500 million. Keep active. It also alleged its testing found ready-to-drink Ribena contained no detectable level of vitamin C. Given Ribena's advertising claims that "the blackcurrants in Ribena have four times the vitamin C of oranges", they were astonished and wrote to … Photo / Martin Sykes, GlaxoSmithKline, the maker of Ribena, has been fined $217,500 after admitting it mislead customers about the vitamin C content of the blackcurrant drink. Ribena (/raɪˈbiːnə/ rye-BEE-nə) is a British-origin brand of blackcurrant-based uncarbonated and carbonated soft drink and fruit drink concentrate. The students - now 17 - decided in mid-2004 to test the vitamin C levels of their favourite juices, including Ribena, Just Juice and Arano, for a school project. The chemical name for vitamin C is ascorbic acid. [17], A sparkling version released in 2011 but discontinued in 2014 was brought back to supermarket shelves in 2020, launching in two flavours, blackcurrant and raspberry. In Singapore, Ribena is a household name that’s often used synonymously with blackcurrant juice, given its distinctive blackcurrant flavour. Ribena underwent a few changes in recent years, and lost its reputation as a healthy drink. they all want to be Ribena blackcurrant concentrate when they grow up. By 2013, the brand was widely regarded as a soft drink. It was produced by GlaxoSmithKline (GSK) until 2013, when the brand was sold to Suntory. Undeterred, the girls contacted the Advertising Standards Authority, and Brandpower, but still got no satisfaction. Peraduan Ribena Loket Emas telah tamat. Ascorbic acid or vitamin C is a natural antioxidant in fruits and vegetables, but the European Commission permits its use as an additive in juices, jams, dairy products and other foods. The quote was, "the blackcurrants in Ribena contain four times the Vitamin C of oranges". [18], Long Ashton Agriculture and Horticulture Research Station, Learn how and when to remove this template message, "We have Frank and Vernon to thank for Ribena", "Sugar tax revolt: Meet the Ribena stockpilers", "Old Photos of Coleford and district — H W Carter", "Pre-publication draft: When an Icon Stumbles – The Ribena Issue Mismanaged", "Schoolgirls rumble Ribena vitamin claims", "Ribena and Lucozade sold to Japanese drinks giant", GlaxoSmithKline Services Unlimited v Commission, https://en.wikipedia.org/w/index.php?title=Ribena&oldid=991548517, Articles with unsourced statements from October 2020, Articles needing additional references from October 2020, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 30 November 2020, at 17:12. High school students Anna Devathasan and Jenny Suo in 2004 tested the drink against advertising claims that “the blackcurrants in Ribena have four times the vitamin C of oranges.” Carters was bought out by the Beecham Group in 1955. The readymade version was advertised with the phrase ‘the blackcurrants in Ribena contain four times the vitamin C of oranges’. A series of scandals in the 2000s, concerning vitamin C levels, sugar levels, and the amounts of actual fruit in some of the brands, damaged its reputation as a healthy product. Note: You will need to bring a powdered or liquid drink, health product, fruit samples, or other commercial sample to lab for vitamin C analysis.You will need enough to make 500 mL of sample for use in 3-5 titrations. Britain's blackcurrants have one thing in common ? Ribena Blackcurrant Concentrate. No artificial colours. [8], Through the years GSK and its predecessors developed many soft drink versions of Ribena but it retained an image as a "healthy food" in the UK and other Commonwealth countries. GSK's TV advertisements claimed "the blackcurrants in Ribena have four times the vitamin C of oranges". #RayadiRumahBersamaRibena Just Juice products contained levels of about 72mg. iodine. The amount of vitamin C content in food can be found out by titrating with an oxidising agent, e.g. Ribena Blackcurrant Concentrate. [1][9], In 2001, a formulation of the diluted Ribena cordial, sold as Ribena Toothkind (and endorsed by the British Dental Association as being less damaging to teeth than other soft drinks), was judged by the United Kingdom Advertising Standards Authority to have been advertised in a misleading manner, and claims that the drink did not encourage tooth decay should be removed from the packaging. Methods for the detection of vitamin C involve titrating it against a solution of an oxidising agent. The charges, brought by the Commerce Commission, arose from an investigation by Pakuranga College students Anna Devathasan and Jenny Suo into the vitamin C levels of the popular Ribena drink, which has sales of about $8 million a year. Glaxosmithkline wanted a fine of about $60,000 and no corrective television advertising. [12] In March 2007, GSK pleaded guilty and was fined NZ$217,500 by Auckland District Court for misleading consumers, and were ordered to run a series of corrective advertisements and place a statement on its website. It admitted that its cartoned Ready To Drink Ribena, which it claimed had 7mg of Vitamin C per 100ml, in fact had no detectable Vitamin C content. The brand originally had a strong reputation as a healthy product for children, stemming from its distribution to children as a vitamin C supplement during World War II by the British government. Generations of Australian and New Zealand children have been raised on Ribena, because that nice lady on telly told them the blackcurrants in the purple stuff contained four times the vitamin C of oranges. The most significant is vitamin C. In fact, blackcurrants carry four times the amount of vitamin C as oranges, and double the amount of antioxidants as blueberries. [citation needed]. The opinion was upheld by a hearing in the High Court. That year, GSK sold Ribena and another consumer line, Lucozade, to the Japanese multinational Suntory for £1.35 billion. A rich source of vitamin C. Ribena Blackcurrant Concentrate. But then the television consumer affairs show Fair Go picked up the story and suggested the girls take their findings to the Commerce Commission. His work in the 1930s ultimately led to the creation of Ribena in 1938 and significantly, the blackcurrant cordial was distributed free to children and expectant mothers during … They calculated that each 100ml of Ribena contained about 22mg of vitamin C. Just Juice products contained levels of about 72mg. That is quite correct. "It has self-reported the discrepancies to the Australian Competition and Consumer Commission and provided court enforceable undertakings," ACCC Chairman, Mr Graeme Samuel said today. [9] Following further testing, in March 2007, the New Zealand Commerce Commission brought 15 charges in the Auckland District Court against GlaxoSmithKline under the Fair Trading Act. Ascorbic acid is a good reducing agent and therefore it is easily oxidised. Origin: A wartime vitamin C supplement for children, named after the blackcurrant plant Ribes nigrum. [5] The blackcurrant variety was found to contain high levels of vitamin C. The drink was launched in 1938 under the name Ribena (from the botanical name for the blackcurrant, Ribes nigrum). Eat healthy. He said the advertisements' wording needed court approval and would have to run at least twice within the next month. Kekal Sihat & Sentiasa Bahagia dan Nikmati Ribena yang mengandungi Vitamin C bersama Keluarga di Hari Raya Selamat Hari Raya . The girls at first got short shrift when they took their observations to GlaxoSmithKline. In a letter, the girls described its advertising as "intentionally misleading and quite inappropriate". [1][16] The eventual sale to Japanese company Suntory for £1.35 billion was announced in September 2013. [10] In 2003, the Food Commission in the United Kingdom criticised the sugar levels in regular Ribena as contributing to childhood obesity. [2], Ribena was originally manufactured by the Bristol-based food and drink company HW Carter as a blackcurrant squash. [1] In April 2013, GSK put Ribena, along with Lucozade, up for sale to focus on its pharmaceutical business. The benefits of vitamin C … Rich in Vitamin C, Ribena is available in both Cordial and ready to drink formats. Its name was derived from the Latin word for blackcurrants, ‘Ribes Nigrum’. A Lucozade Ribena Suntory spokesperson told Daily Star Online: “Soft drinks containing real fruit juice often have a lower pH value because of the naturally occurring fruit acids. [13] GSK maintained the issue only affects Australia and New Zealand, and Ribena products sold in other markets, such as the United Kingdom, contain the levels of vitamin C stated on the product label. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. In April 2018, in the United Kingdom, Ribena's longstanding recipe was changed by the addition of artificial sweeteners in response to the introduction of a sugary drinks tax by the UK government. Ribena Sachet Blackcurrant Ribena is not only a nutritious juice drink but can also be eaten as a healthy snack. No added sugar. The case * Testing found ready-to-drink Ribena contains no detectable vitamin C. GSK Australia last week dobbed itself into the Australian equivalent of the Commerce Commission, admitting it had been misleading in its Ribena claims. Claims about the Vitamin C content of Ribena blackcurrant fruit drink products* may have misled consumers, its manufacturer GlaxoSmithKline Australia Pty Limited, has admitted. It is essential for a healthy diet. Pasukan Ribena Malaysia . The Recommended Daily allowance (RDA) for Vitamin C is set at 80mg per day. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. Lawyers for the company told the court it had not deliberately misled the public and it had now changed its testing procedures. In the reaction, vitamin C is oxidised, while iodine is reduced to iodide ions. [3]:132–133 Development research into pure fruit syrups for the manufacture of milkshakes had been done at the Long Ashton Agriculture and Horticulture Research Station in North Somerset using a pectinase enzyme process; Ribena was essentially invented there by Vernon Charley, a scientist at the University of Bristol[4] in 1933. Ribena Concentrated Blackcurrant Squash, made from delicious British Blackcurrants, rich in vitamin C and contains no artificial colours or artificial flavours. Rich in vitamin C. Contains real fruit juice. When they got no response, they telephoned the company but again received no reply. Beecham, a company that has been part of GSK since 2000, bought the brand in 1955 and developed many soft drink versions. Vitamin C deficiency can lead to a disease called scurvy, which is characterized by abnormalities in the bones and teeth. [9] They contacted GSK, which did not respond to them, and their story was picked up by the television consumer affairs show Fair Go, which broadcast the story nationwide in October 2004. Dr Vernon Charley was a leading scientist at The University of Bristol who developed Ribena after becoming aware of the high levels of vitamin C that blackcurrants contained. Taste: ... Ribena used to be yummy. This was in response to growth in the flavoured carbonate market that year. Production moved to the new Royal Forest Factory[6] at Coleford in the Forest of Dean in late 1947, where production takes place today. They discovered that the "Ready to Drink Ribena" product they tested had undetectable levels of vitamin C, counter to the brand's reputation and advertisements which said that "the blackcurrants in Ribena contain four times the vitamin C of oranges". Each serving of Ribena provides at least 80mg of Vitamin C, providing 100% of your RDA for Vitamin C. 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